Omnicom Media Group
As Director of Business Intelligence, Analytics and Integration, John Donahue focuses on leveraging OmnicomMediaGroup’s share of the data to maximize institutional learnings, understand communication strategy effectiveness, as well as analyze ROI and consumer behaviors/trends. In addition John works to integrate these learnings back into OmnicomMediaGroup’s tools and systems in order to further the goal of making analytics part of OmnicomMediaGroup operations.
John joined OmnicomMediaGroup in January 2008. Prior to OmnicomMediaGroup John headed the business intelligence initiatives for GroupM global. John began his career as a systems developer for The Media Edge in 1999. John also spent time at Business Objects, the world leader in business intelligence software, as the Senior Principal for Media and Marketing.
As a recognized leader in the media technology community John has given guest lectures at Baruch and Brooklyn College, City University of New York, to their graduate and undergraduate programs. John has been called on by industry leaders from media procurement companies to cutting edge Silicon Valley companies to help guide their strategies in servicing the media community.
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